Criminal is an award winning commercial production company based in San Francisco. They produce excellent broadcast and social media advertising for some of the biggest brands around.
We had done work for Criminal's earlier website through one of our agency partnerships. In 2018, with the blessing of our agency partner, we had the opportunity to work directly with Criminal on a complete refresh of their website.
The primary objective of the website was to create an online presence for Criminal that reflected the professionalism and stature of the brand that they've worked hard to establish.See Site
We were tasked with a site redesign that borrowed inspiration from 1970s-style advertisements and font treatments, so we focused on creating a non-traditional look while maintaining a clear interface that's easy to use. Bold and stylish text overlays were added to Criminal's beautiful full-screen videos, and retro font treatments were adapted into an overall modern style.
If you are in need of an innovative and modern website that lives up to the mission and ideals of your business, please get in touch using the form below. We’d love to help.